It's 63 today. Yay! But it's supposed to rain all day. Boo! Whenever it rains woman all have the calf length, knee high rain boots on. Men have on their regular shoes. Even if you have water shoes they are super ugly. With all of the innovation in the world there aren't better, more fashionable rain shoes.
Imagine regular looking leather Sperrys that were water resistant. Also imagine a sock like lining that went halfway up your calf that was also water resistant and kept water out of your shoes and off your actual socks. Revolutionary product. This is your gem for today!
You can use this idea and expand the market in men's and women's shoes. Just let me have some product samples and a .1% equity consulting fee.